The division of these models offers a more comprehensive possibility of understanding the process that in itself is not easy to identify. However, the division into parts allows the appropriation of it. Although the "All Washed up" video shows funnily how social influence is a significant part of the model, it could become hostile if you do not know how to drive. Social influence, especially in young people, becomes a double meaning since it depends on its use. It may have an excellent utility if the others get the idea and follow this.
I want to use it to motivate people in my organization, but many people could feel disrupted. It is not easy to approach in that social way so naturally as children do when it comes to adults, mainly when it affects their professionalism.
For these reasons, when Cricket proposes the three strategies where the first is to pave the way, I think it is super important to think and be very clear about what you want, so as said before, it does not affect susceptibilities. The second strategy is about finding those "opinion leaders" who may not even identify like that, but if they generate a significant influence in your organization. It is tremendously important to have their input and influence. Finally, the third strategy is to seek support from those who have, help, model, and motivate. In every process, leaders are needed to organize, motivate, and model the intended process. Opinion leaders and organization leaders so that the plan is adequately developed.
Nelly Roldan
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